Data Cleaning/ Enhancement

Most suppliers to manufacturing agree that their sales and marketing database is not all it should be. But acquiring accurate data about customers and prospects can be time consuming and expensive. The expense does not stop there, every wasted sales call and costly catalogue, indeed every mailing item dispatched to out-of-date or unqualified propect adds to the overall cost penalty.

FDM offers a fully comprehensive data cleaning service that will eradicate your inaccurate data and duplications. The first stage is to undertake a ‘free of charge’ audit from a sample of your data (typically 1000 records in a defined postal area). Compared against our database, an indepth report is produced, giving you a clear indication as to the ‘health’ of your manufacturing data.

Typically, the price for any clean is as little as £1 - £3 per site, money which is almost instantly re-couped from the next marketing campaign you conduct. A cleaning project involves:-