The best way to identify the productive half, is to know exactly who is going to see your advertisement.

If a magazine doesn’t have a current or high quality audit, then your money can be wasted. If the publisher doesn’t know who the title is going to, how can you?

We know who our readers are. To achieve our targeted circulation, we have the following terms of control:

“Eureka is a magazine for engineering designers who directly control or influence the design and specification function for engineering materials and components in specified manufacturing and non manufacturing concerns..” – ABC Audit terms of control

Click here to access our full audit

Comparison with competitors
Basic elements for circulation comparison.

1. How up to date is the circulation? Best practice for a controlled circulation magazine (free to receive, based on qualifying criteria) is for requests to have been made within the last three years. This makes sure the recipient is still relevant within their role or that the magazine is even being opened.

2. How many of the issues are requested? If a magazine is sent out without being requested, there is very little chance of it being opened. How many unsolicited magazines do you receive that never emerge from their wrapper? Is that where you want your ad budget to go?

3. Is it the right audience, rather than the biggest number? A general industry publication that may cover your area of products occasionally is never going to have the same interest to your potential customer as one whose content is meeting their needs directly. How much of the bigger audience is wasted?

4. Who is the magazine designed for? The terms of control outline what the magazine is about and who it’s for.